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The world’s airlines are grouped into alliances, programmes and partnerships — and understanding how they connect is the key to unlocking extraordinary travel. Every major airline and alliance available to UK travellers, covered in full.
The Alliances
Alliances connect airlines across the world — and understanding how they connect is the key to unlocking a huge range of programmes, status benefits and redemption options that most UK travellers never discover.
OUTSIDE THE ALLIANCES
Not every great airline belongs to an alliance. Emirates, Etihad and JetBlue each run their own loyalty programmes — and each has its own sweet spots, quirks and strategies worth understanding if you want to get the most from flying with them.
Not sure which airline programme is right for you? You’re not alone — it’s one of the most common questions we get asked.
The answer depends on where you want to fly, which credit cards you hold, and what kind of traveller you are. There’s no single right answer – a frequent business traveller has completely different needs from someone who flies twice a year on holiday. A family planning one big trip needs a different strategy from a couple chasing business class upgrades.
Our guide walks you through exactly how to choose based on your specific situation, so you can stop collecting randomly and start building towards something worth having.
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